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Official Alabama football apparel

RMFT: Bama gear for serious fans

The only official trademarked RMFT™ brand! Accept no substitutes! Shirts, hats, quarter zips, stickers and gameday cups, born at Innisfree Irish Pub in Tuscaloosa.

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Crimson RMFT short-sleeve tee
Grey RMFT flag-logo hat
Black RMFT trucker hat

Why RMFT

Wear what the student section yells

RMFT is Bama football apparel for serious Crimson Tide fans, from the bar that's heard every version of “Roll Tide” there is.

  • The real, trademarked RMFT™

    RMFT, LLC owns the only official trademarked RMFT™ brand. Accept no substitutes.

  • Made by gameday insiders

    Created by the Innisfree Irish Pub crew after 21 years of Saturdays at “The Free.”

  • Head-to-toe gameday kit

    Tees, quarter zips, hats, visors, stickers, cups and golf balls, all in one place.

  • Easy, secure checkout

    Add to your bag and check out right here on the site. Shipping shows at checkout.

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Who it's for

Not for casual fans. Serious ones.

If Saturday in the fall is sacred, RMFT was made for you.

Find Your Gear

  • Gameday regulars

    You plan Saturdays around kickoff and want gear that says it louder than a cheer.

  • Bama fans far from Tuscaloosa

    Order online and rep the Tide from wherever you watch the game.

  • Gift shoppers

    Shopping for the serious Bama fan in your life? Hats, tees and cups make easy wins.

  • Golfers who Roll Tide

    RMFT golf hats and RMFT logo TaylorMade TP5X golf balls for the course.

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Everything you need for Saturday

From the shirt on your back to the cup in your hand, RMFT has the Bama gameday gear covered.

A packed gameday crowd of Alabama fans inside Innisfree Irish Pub in Tuscaloosa
Gameday Saturday at “The Free.”

RMFT - Born in Tuscaloosa's Best Bar

RMFT is owned and sold by folks who brought you Innisfree Irish Pub in Tuscaloosa and Birmingham.

Over the last 21 years, we’ve heard just about every version of “Roll Tide” there is on gameday Saturdays. More often than not, we tend to hear “RMFT” (well, in it’s fully, uh, “unabbreviated” form that is). It only seemed right that we let the serious fans who utter it save their voices a bit and wear it proudly too.

We have a feeling they’ll still be yelling it on Saturday at “The Free” no matter what we put it on.

Visit Innisfree Irish Pub (opens in a new tab)

Accept no substitutes

Seen RMFT somewhere else? Check the source.

The only official trademarked RMFT™ brand! Accept no substitutes!

  • Sold by RMFT, LLC, owner of the RMFT™ trademark
  • Created by the folks behind Innisfree Irish Pub
  • Sold right here at rmft.store
  • Same crew, same store as Innisfree merch
Shop Official Gear
Crimson long-sleeve tee with the boxed white RMFT logo

FAQ

RMFT, explained

Still have a question? We love hearing from Bama fans.

Drop us a line

  • What is RMFT?

    RMFT is a Bama football apparel brand from the folks behind Innisfree Irish Pub in Tuscaloosa and Birmingham. The name comes from the gameday chant we hear at “The Free” every Saturday, in its fully, uh, “unabbreviated” form.

  • Is this the official RMFT brand?

    Yes. RMFT is the only official trademarked RMFT™ brand, owned by RMFT, LLC. Accept no substitutes!

  • What kind of Bama gear does RMFT sell?

    Shirts, quarter zips, golf hats, trucker hats, visors, stickers, gameday buttons, gameday and stadium cups, and RMFT logo golf balls. Current items and prices are always listed in the shop.

  • Who makes RMFT gear?

    RMFT is owned and sold by the folks who brought you Innisfree Irish Pub in Tuscaloosa and Birmingham, a gameday institution for over 21 years.

  • Can I order RMFT gear online?

    Yes. Everything is available in the online shop with secure checkout right here on rmft.store. Shipping options and costs appear at checkout.

  • How do I get RMFT coupons?

    Sign up for the RMFT newsletter. You’ll get emails with coupons, product info and fun stuff.

Saturday's coming. Gear up.

Shirts, hats, stickers and gameday cups from the only official RMFT™ brand, with secure checkout right here.

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